Video Summary

There are a number of ways to convert free traffic into leads, including: * **Offer a free lead magnet:** This could be an ebook, whitepaper, checklist, or other piece of gated content that provides valuable information to your target audience. * **Run a contest or giveaway:** This is a great way to generate excitement and buzz around your brand. * **Host a webinar or workshop:** This is a great way to provide your audience with more in-depth information on a particular topic. * **Create a referral program:** This is a great way to encourage your existing customers to spread the word about your business. * **Use social media to engage with your audience:** Social media is a great way to build relationships with your target audience and keep them engaged with your brand.