Video Summary

Real estate negotiation strategies are tactics used to reach an agreement on a property sale price that is mutually beneficial to both the buyer and seller. These strategies can include: * **Comparative market analysis (CMA).** A CMA is a tool that can help both buyers and sellers understand the fair market value of a property. * **Buyer's agent.** A buyer's agent can represent the buyer's interests in a negotiation and help them get the best possible price on a property. * **Seller's agent.** A seller's agent can represent the seller's interests in a negotiation and help them get the highest possible price for their property. * **Negotiation tactics.** There are a number of negotiation tactics that can be used to reach an agreement on a property sale price. These tactics include: * **Starting high (for sellers) or low (for buyers).** This tactic can help to create a sense of urgency and push the other party to make concessions. * **Walking away (for buyers or sellers).** This tactic can be used to show the other party that you are serious about walking away from the deal if they don't meet your terms. * **Splitting the difference.** This tactic can be used to reach a compromise when both parties are close to an agreement but not quite there yet. By using these strategies, buyers and sellers can increase their chances of reaching an agreement on a property sale price that is mutually beneficial.