The two brothers, Adolf Dassler and Rudolf Dassler, founded a shoe business together in Germany. After World War II, they had a falling out and split up the company into two new companies: Adidas and Puma. Puma was founded in 1948 and quickly rose to fame thanks to its association with famous athletes such as Pele. The brand also became popular within the hip-hop and streetwear cultures.
Who had a falling out with Adidas?
Who wrote a letter requesting the closure of Factory?
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