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State & City Elections

Unit 1
Unit 1: How do Propositions work
What are Propositions?Types of PropositionsProposition ProcessExamples of Propositions
Unit 2 • Chapter 3

Campaign Strategies

Video Summary

Campaign strategies encompass the comprehensive plan and actions undertaken to achieve specific campaign objectives. This involves identifying the target audience, defining campaign goals, crafting persuasive messaging, selecting suitable communication channels, and allocating resources effectively. Key elements include market research, competitor analysis, audience segmentation, message development, media planning, budget allocation, and performance tracking. Successful campaigns often involve a combination of digital marketing, social media engagement, public relations, and traditional advertising techniques, tailored to the specific context and goals.

Knowledge Check

Which of the following is NOT a core component of a campaign strategy?

What is the primary goal of audience segmentation in a campaign?

Which of these is an example of a traditional advertising technique?